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Showing posts from October, 2020

Storyboard

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 First Scene- During this scene, the dressier women's outfit will be filmed. The outfit consists of a pink tube top dress, a jean jacket, and clear heels. This outfit is accessorized by a clear-white purse. There will be pictures of the full outfit. There will also be a video from the side and a video from the bottom going up. Second Scene-  The next scene is a men's dressy attire. This outfit consists a white sweater, plaid trousers, and black Chelsea booty. This outfit is accessorized by a gold watch. There will be pictures for the full outfit. There will also be videos from the front and the side. Third Scene- This scene will be the second women's outfit. This outfit will be something more casual. This outfit consists of a tie dye t-shirt and some ripped jeans. This outfit will be shown through pictures. It may also be shown in video. Fourth Scene- This scene is the casual men's attire. This outfit consists of gray sweat shorts, a white t-shirt and a jean jacket. The...

Planning

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 Props: Since I'm doing Fashion Nova my main props will be purses, sunglasses, and something that can be leaned on. Costumes: I will have several different outfit changes. The outfit changes will be so you can see the different styles of clothing they have on their site. My outfits will consist of streetwear, business wear, casual, and dressy. My outfits will most likely have small little purses to go with them. Maybe even some little shades.  Plan: First I will get clothes from Fashion Nova. The location where I take the pictures and videos will be some where with a nice background. It will probable have a nice scenery. I will take several videos and photos. I'm going to do this so I can have enough options to choose from. The camera angles that are used in the photos and videos for Fashion Nova will try and be mimicked. The commercial will be about 30 seconds-45 seconds. I might also have some boys there so I can emphasize that Fashion Nova has clothes for more than just wom...

Research

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 In my commercial, I will be advertising the brand Fashion Nova. Fashion Nova is a clothing retailer based in Los Angeles. They have street wear and modern clothing for women, men, and kids. Their clothes are made for all body types. Fashion Nova really took off when Kylie Jenner and Khloe Kardashian posted about their partnership promoting the brand. Fashion Nova does not usually have commercials. They advertise on social media platforms. The camera angles often start from low angle to high angles as the models are walking towards the camera. The cameras are usually hand held because all the camera man has to do is start from a low angle and back up to get the model's full body. The model's appearances are usually thick or plus size. Their hair and makeup is always done. Some props that the models of Fashion Nova use are purses and sometimes chairs and tables. The models use these props to add pizzazz to the outfit that they are modeling. There is usually no sound in their adv...